Zest.ai is a startup that uses artificial intelligence (AI) to improve the lending process for financial institutions. It operates in the fintech market, specifically in the lending and credit risk assessment sector. The company's primary clients are banks, credit unions, and other lending institutions.

Zest.ai's business model revolves around its AI-powered software that helps lenders make more accurate and fair credit decisions. The software uses advanced algorithms and machine learning to identify potential borrowers who may have been overlooked by traditional credit scoring methods. This allows lenders to approve more loan applications while minimizing risk.

The company's software also helps lenders manage risk and control losses by identifying the riskiest borrowers and replacing them with more creditworthy applicants. This enables lenders to build a more robust and profitable loan portfolio. Additionally, the software monitors changes in the lending landscape, providing lenders with the tools and insights needed to quickly adapt to new opportunities or challenges.

Zest.ai's software also promotes financial inclusion by making lending fairer. By using more data and smarter software, lenders can expand credit access through more accurate risk prediction, faster credit decisions, and more inclusive lending.

The company generates revenue by selling its software to lenders. The software helps lenders increase their loan approval rates, reduce risk, and improve their overall profitability.

Keywords: Fintech, Lending, Credit Risk Assessment, Artificial Intelligence, Machine Learning, Financial Inclusion, Risk Management, Loan Approval, Profitability, Software.