Zenyum is a rapidly growing startup focused on dental care, primarily serving clients across Asia. The company specializes in providing invisible braces, electric toothbrushes, and other dental hygiene products. Zenyum targets a broad range of customers who are looking for affordable and convenient dental care solutions. The market it operates in is the dental care and orthodontics sector, which is experiencing significant growth due to increasing awareness about oral health and the rising demand for aesthetic dental treatments.

Zenyum's business model revolves around a direct-to-consumer approach, which means they sell their products directly to customers through their website, zenyum.com. This model allows them to offer competitive pricing by cutting out the middleman, such as traditional retail stores. They also provide a free smile assessment, which helps potential customers understand their dental needs before making a purchase. This personalized service is a key part of their strategy to attract and retain customers.

The company makes money by selling a range of dental products, including invisible braces, electric toothbrushes, and various dental hygiene accessories like floss and mouthwash. They also offer bundled products, which provide customers with a comprehensive dental care solution at a discounted price. Additionally, Zenyum has a referral rewards program that incentivizes existing customers to bring in new clients, further driving sales and brand loyalty.

In summary, Zenyum is a dental care startup that combines personal care with cutting-edge technology to offer affordable and convenient dental solutions. They operate in the growing dental care market in Asia, using a direct-to-consumer business model to sell a variety of dental products and services.

Keywords: dental care, invisible braces, electric toothbrushes, Asia, direct-to-consumer, oral health, personalized service, affordable, convenient, orthodontics.