Zecco.com is an online brokerage platform that provides commission-free stock trading, options trading, and a suite of financial education tools. The company primarily serves individual investors looking to manage their own investment portfolios without the high costs typically associated with traditional brokerage firms. Operating in the financial services market, Zecco.com leverages a digital-first approach to attract tech-savvy clients who prefer online and mobile trading solutions. The business model is based on generating revenue through various channels, including premium account features, margin lending, and interest on uninvested cash balances. Additionally, Zecco.com offers educational resources to help clients make informed investment decisions, thereby enhancing customer engagement and retention. The platform's user-friendly interface and cost-effective trading solutions make it a popular choice among retail investors.

Keywords: online brokerage, commission-free trading, stock trading, options trading, financial education, individual investors, digital-first, premium features, margin lending, retail investors.