Yapily is a fintech startup that operates in the open banking sector, providing a platform that allows banks and financial institutions to seamlessly integrate with its services. The company's primary offering is an Application Programming Interface (API), a set of rules that allows different software applications to communicate with each other. In simple terms, Yapily's API enables its clients' applications to interact with the company's platform, facilitating data exchange and payment transactions.

Yapily's clients are primarily banks and financial institutions, but the platform's versatility allows it to serve a wide range of businesses that require open banking solutions. The company's business model is centered around providing these businesses with the tools they need to improve their user experiences, increase adoption and conversion rates, and drive innovation in their respective industries.

Yapily generates revenue by charging its clients for access to its API and the services it provides. These services include secure payment processing, real-time visibility of cash flow, and automated data entry. The company also assists its clients with credit and affordability assessments, helping them to increase loan conversion rates and upgrade their payment infrastructure.

In addition, Yapily handles licensing issues, allowing its clients to innovate securely across payments and data without the need for additional licenses. This focus on security and convenience is a key part of Yapily's strategy to enable frictionless user journeys and help its clients grow their businesses.

Keywords: Open Banking, Fintech, API, Seamless Integration, User Experience, Conversion Rates, Secure Payments, Real-Time Cash Flow Visibility, Automated Data Entry, Credit and Affordability Assessments.