Winter is a startup that simplifies the process of buying and managing NFTs (Non-Fungible Tokens) for customers and businesses. The company operates in the burgeoning NFT market, which involves digital assets that represent ownership or proof of authenticity of unique items, often digital art or collectibles. Winter's primary clients are businesses looking to sell NFTs and customers who want to purchase them without the complexities of traditional crypto transactions.

Winter's business model revolves around providing an easy-to-use checkout widget that businesses can integrate into their websites with minimal coding effort. This widget allows customers to buy NFTs using a credit card or bank account, bypassing the need to transfer cryptocurrency to a wallet and dealing with gas fees (transaction fees on blockchain networks). This makes the NFT purchasing process more accessible to a broader audience who may not be familiar with cryptocurrency.

Winter makes money by charging businesses for the use of its checkout widget and possibly taking a small fee from each transaction. The company also offers additional services such as storing NFTs for customers or transferring them to non-custodial wallets (wallets where the customer has full control over their assets). Winter ensures the security of these digital assets by using advanced encryption techniques to keep customers' private information safe.

In summary, Winter is making the NFT market more accessible by allowing purchases with traditional payment methods, providing secure storage options, and simplifying the integration process for businesses. This approach not only broadens the potential customer base for NFTs but also reduces the technical barriers for businesses looking to enter the NFT space.

Keywords: NFT, credit card, checkout widget, digital assets, encryption, non-custodial wallet, gas fees, integration, secure storage, accessible.