Who What Wear operates as a digital fashion platform that provides trend insights, style advice, and curated shopping experiences for modern women. The company targets fashion-conscious consumers who seek the latest trends and practical style tips. Operating primarily in the online fashion and lifestyle market, Who What Wear generates revenue through a combination of advertising, affiliate marketing, and e-commerce partnerships. The business model leverages content creation to drive traffic and engagement, which in turn attracts advertisers and retail partners. By offering a blend of editorial content and shoppable links, Who What Wear effectively monetizes its audience's interest in fashion and beauty.

Keywords: digital fashion, trend insights, style advice, curated shopping, modern women, online market, advertising, affiliate marketing, e-commerce, content creation.