Whale Labs operates in the digital analytics and social media management market, providing advanced tools to manage high volumes of social interactions and derive valuable business intelligence. The company's core product, SONAR, is a performance-optimized Social Relationship Manager that helps businesses understand their audience preferences, demographics, and individual user profiles. Whale Labs serves a diverse range of clients, from small businesses to large enterprises, who seek to enhance their social media presence and customer relationship management (CRM) tactics. The business model revolves around offering subscription-based access to its SONAR platform, which provides deep insights into social media interactions and helps businesses achieve a higher return on investment (ROI). Whale Labs generates revenue through these subscriptions and additional premium features that offer more granular data analysis and audience engagement tools.

Keywords: Social Relationship Manager, CRM tactics, digital analytics, business intelligence, audience engagement, ROI, subscription-based, social media management, user profiles, demographics.