Vivino is an innovative startup operating in the wine industry. It provides a platform that allows wine enthusiasts to discover, rate, and purchase wines from around the world. The company primarily serves wine consumers, but it also provides a marketplace for wine retailers and producers to sell their products.

Vivino operates in the global wine market, which is a highly fragmented and diverse industry. The company has managed to carve out a niche for itself by leveraging technology to provide a unique service that combines elements of social networking, e-commerce, and data analytics.

The business model of Vivino is based on a combination of direct sales and commission-based revenue. The company sells wines directly to consumers through its platform, earning a margin on each sale. Additionally, it charges a commission to third-party retailers and producers who sell their products through the platform.

Vivino also generates revenue through advertising. Wine producers and retailers can pay to have their products featured prominently on the platform, increasing their visibility to Vivino's user base.

In summary, Vivino is a technology-driven wine platform that serves a global community of wine lovers. It generates revenue through direct sales, commissions, and advertising, providing a unique and valuable service in the wine industry.

Keywords: Wine, E-commerce, Social Networking, Data Analytics, Direct Sales, Commission-based Revenue, Advertising, Global Market, Wine Enthusiasts, Technology-driven.