Very Good Security (VGS) is a startup that provides a security infrastructure for businesses, allowing them to focus on product development while VGS handles data security and compliance. The company was founded by two developers with a mission to simplify product creation for the developer community.

VGS operates in the data security market, serving clients who need to secure sensitive data such as credit card information, social security numbers, and other personally identifiable information (PII). Their clients range from small startups to large corporations across various industries.

The company's business model revolves around its security infrastructure, which includes features like the VGS Vault for safe data storage and the Tokenization API for redacting and revealing sensitive data. VGS also offers a suite of Payment Optimization products for clients storing payment and PII data. These products help clients control their data security, avoid vendor lock-in, reduce transaction fees, and increase their total number of transactions.

VGS makes money by charging clients for its services. The pricing is scalable, meaning it can start free and increase as the client's business grows and their security needs become more complex.

In the event of a data breach, VGS's system ensures that there's no sensitive data to steal. This is because the data is tokenized, meaning it's replaced with unique identification symbols that retain all the essential information about the data without compromising its security.

Keywords: Data Security, Compliance, Tokenization, Payment Optimization, Scalable Pricing, Sensitive Data Protection, PII, Vendor Lock-in Avoidance, Transaction Fee Reduction, Increased Transactions.