Vaniday operates as an online platform that allows users to browse and book beauty and wellness services, purchase beauty products, and connect with a community of beauty enthusiasts. The company serves individual consumers looking for beauty treatments and products, as well as beauty salons seeking to enhance their online presence and customer engagement. Vaniday operates primarily in the beauty and wellness market, offering a comprehensive digital solution that includes an online marketplace, a digital magazine, and a loyalty program. The business model is based on generating revenue through service bookings, product sales, and potentially advertising and partnerships with beauty salons. By providing detailed service overviews, picture galleries, and instant information on salon locations and opening hours, Vaniday aims to streamline the beauty service booking process and enhance the overall customer experience. The platform also features a digital magazine, Vanizine, which keeps users updated on the latest beauty, wellness, and fitness trends.

Keywords: beauty services, wellness products, online booking, beauty salons, digital marketplace, customer engagement, loyalty program, digital magazine, beauty community, Singapore.