Uponit operates in the digital advertising industry, providing a sophisticated ad recovery platform designed to help online publishers measure and restore their blocked ad inventory. The company serves digital publishers who face revenue loss due to ad blockers, offering a solution that reinserts ads and communicates with ad-blocking audiences. Uponit’s business model revolves around a subscription-based service, where publishers pay for the platform's ability to recover ad revenue and improve user engagement without compromising page load times. The platform supports all major programmatic channels and is compatible with all browsers and major ad blockers, ensuring seamless integration and broad applicability. By working with the Acceptable Ads initiative, Uponit ensures that the ads served are non-intrusive and meet user expectations for a good browsing experience. The company generates revenue by charging publishers for the recovered ad inventory and enhanced ad performance.

Keywords: ad recovery, digital advertising, publishers, ad blockers, revenue restoration, programmatic channels, user engagement, Acceptable Ads, subscription service, ad reinsertion.