Track.Tennis operates in the sports technology market, specializing in live streaming, recording, and monetizing tennis matches. The company serves a diverse clientele, including CCTV installers, sports analytics firms, broadcasters, and court booking businesses. Track.Tennis offers a comprehensive solution that integrates with existing camera infrastructure or provides necessary hardware for new installations. The platform allows users to schedule recordings, broadcast live events, and monetize access to video content enriched with analytics.

The business model is subscription-based, with additional revenue generated from hardware sales and monetization of video content. Clients can set rental rates and provide paid access to their cameras, thereby generating revenue from their camera infrastructure. The platform supports professional-level broadcasts with features like color commentary, easy camera switching, instant replays, scores, and graphics.

Track.Tennis recently partnered with the Intercollegiate Tennis Association (ITA) as an Official Live Streaming Partner, further solidifying its position in the market.

Keywords: live streaming, tennis matches, video analytics, camera integration, monetization, sports technology, broadcasting, subscription-based, hardware sales, ITA partnership.