Tictrac is a wellbeing platform designed to improve employee engagement through personalized wellness content and expert insights. The company serves businesses looking to enhance their workplace wellbeing programs, operating in the corporate wellness market. Tictrac's business model involves providing a subscription-based service to companies, which in turn offer the platform to their employees. Revenue is generated through these corporate subscriptions. The platform features a proprietary behavioral change approach called H.E.A.L., developed through extensive research and collaboration with leading health providers. Tictrac's content includes mental health, physical fitness, and nutrition advice from a diverse community of experts, including professional athletes and mental health specialists.

Keywords: wellbeing, employee engagement, personalized content, corporate wellness, behavioral change, H.E.A.L., mental health, physical fitness, nutrition, expert insights.