Strivve operates in the financial technology sector, providing advanced card updating solutions designed to enhance cardholder loyalty and increase transaction volume. The company serves card issuers and financial institutions by offering a platform that allows cardholders to instantly add or update their cards online, ensuring a seamless e-commerce experience. Strivve's core product, the CardSavr API, integrates easily into any online environment and eliminates the need for manual card updates through its autonomous browser technology. This technology is fortified with high-level security measures, making it more secure than traditional banking methods. The business model revolves around licensing its platform to financial institutions, who in turn offer it to their cardholders. Strivve generates revenue through these licensing agreements and potentially through transaction-based fees. The market Strivve operates in includes financial institutions looking to diversify their product offerings and improve cardholder satisfaction. By decreasing cart abandonment and preventing recurring payment interruptions, Strivve helps its clients maintain top-of-wallet status for their cards.

Keywords: card updating, financial technology, cardholder loyalty, transaction volume, e-commerce, CardSavr API, autonomous browser, high-level security, licensing, financial institutions.