StrataProp is a commercial real estate investment platform that allows individuals to invest in high-quality commercial properties. The company operates in the Indian market and targets investors who are looking to diversify their portfolios with alternative investments. StrataProp's clients are typically individuals who can invest a minimum of ₹25 lakhs, which is approximately $33,000 USD.

The business model of StrataProp is to manage the entire investment process from acquisition to exit. This means that once an investor puts their money into a property, StrataProp takes care of everything else, including property management and eventual sale. This provides a hands-off investment experience for the investor, who can track their investment online without any physical paperwork.

StrataProp makes money by earning a percentage of the returns generated by the properties. The company promises returns of 14-16% IRR (Internal Rate of Return), which is a measure of the profitability of an investment. In addition, investors earn a monthly rental return and the value of their investment increases over time.

The company is ambitious, aiming to manage assets worth Rs 2,000 crore (approximately $270 million USD) by 2023-24. It has already made significant acquisitions, such as the headquarters of Café Coffee Day, a popular coffee chain in Bengaluru.

In summary, StrataProp is a digital platform for investing in commercial real estate, providing a hands-off experience for investors and promising high returns.

Keywords: Commercial Real Estate, Investment, Hands-off Experience, High Returns, Digital Platform, Property Management, Alternative Investments, Indian Market, Asset Acquisition, Asset Exit.