Spruce operates in the retail technology sector, focusing on enhancing the customer experience in brick-and-mortar stores. The company leverages advanced technologies such as computer vision and data analytics to understand customer behavior and improve the retail buying experience. Spruce serves retail businesses looking to modernize their operations and provide a seamless shopping experience to their customers. The business model includes offering subscription-based services, personalized clothing subscription boxes, and tech-driven retail solutions. Revenue is generated through subscription fees, sales of retail technology solutions, and personalized product offerings.

Keywords: retail technology, customer experience, computer vision, data analytics, brick-and-mortar, subscription services, personalized shopping, retail modernization, tech-driven solutions, seamless shopping.