Sphero specializes in creating innovative educational robots and coding tools designed to enhance hands-on learning and STEM (Science, Technology, Engineering, and Mathematics) education. The company serves a diverse range of clients including schools, educators, and students, providing them with interactive and engaging ways to learn coding and robotics. Operating in the EdTech (Educational Technology) market, Sphero's business model revolves around the sale of its robotic products, educational kits, and software subscriptions. Revenue is generated through direct sales on their website, partnerships with educational institutions, and licensing of their software development kits (SDKs). The company also offers a community platform for users to share projects and collaborate, further enriching the learning experience.

Keywords: educational robots, coding tools, STEM education, EdTech, hands-on learning, software subscriptions, SDKs, interactive learning, educational kits, community platform.