Spanx, founded by Sara Blakely, specializes in creating innovative shapewear, activewear, and apparel designed to enhance comfort and confidence for women. Operating in the fashion and apparel market, Spanx serves a diverse clientele ranging from everyday consumers to fashion-conscious individuals seeking functional yet stylish clothing solutions. The company's product line includes leggings, denim, bras, panties, bodysuits, and activewear, all crafted with a focus on fit, flexibility, and flattering designs. Spanx generates revenue through direct-to-consumer sales via its website and retail partnerships, leveraging its strong brand reputation and customer loyalty. The business model is centered around continuous product innovation and high-quality customer service, ensuring a seamless shopping experience.

Keywords: shapewear, activewear, leggings, denim, bras, panties, bodysuits, comfort, confidence, innovation.