Smartivity is a company that specializes in creating innovative DIY STEM (Science, Technology, Engineering, and Math) toys aimed at children aged 3 to 14 years. The company operates in the educational toys market, focusing on products that inspire creativity and encourage hands-on learning. Smartivity's product range includes science kits, mechanical toys, engineering projects, and construction-based activities, all designed to make learning fun and engaging for kids. The company serves parents and educators looking for educational tools that can enhance children's learning experiences outside the traditional classroom setting. Smartivity's business model is primarily direct-to-consumer, selling its products online through its website and other e-commerce platforms. Revenue is generated through the sale of these educational toys, which are priced to be accessible to a broad audience. The company aims to instill and improve concepts of fast calculation, scientific thinking, and problem-solving skills in children through its products.

Keywords: DIY STEM toys, educational kits, hands-on learning, science experiments, engineering projects, construction activities, kids education, creativity, problem-solving, direct-to-consumer.