Smart Ag, headquartered in Ames, Iowa, is a technology company specializing in autonomous farming solutions for row crop agriculture. The company develops innovative technologies aimed at enhancing farming efficiency and addressing the labor shortages prevalent in the agricultural sector. Smart Ag's core product is a driverless tractor technology, which was unveiled at the 2018 Farm Progress Show. This technology allows farmers to automate their operations, reducing the need for manual labor and increasing productivity.

Smart Ag primarily serves farmers and agricultural businesses that operate in the row crop sector. The company operates in the agricultural technology market, which is focused on integrating advanced technologies into traditional farming practices to improve efficiency and output.

The business model of Smart Ag revolves around the development and sale of autonomous farming equipment and related technologies. The company generates revenue through the sale of its driverless tractor technology and other autonomous solutions, as well as through potential licensing agreements and partnerships with other agricultural technology firms.

Smart Ag's innovative approach and commitment to solving critical issues in agriculture have positioned it as a key player in the ag-tech industry. The company's solutions not only improve operational efficiency but also help farmers overcome the challenges posed by labor shortages.

Keywords: autonomous farming, driverless tractors, row crop agriculture, labor shortage, agricultural technology, farming efficiency, ag-tech, innovation, productivity, automation.