REX Homes operates as a real estate technology company providing a comprehensive online marketplace for residential real estate buyers and sellers. The company serves individual home buyers and sellers, primarily in the residential real estate market. REX Homes differentiates itself by offering the lowest transaction costs in the industry, leveraging technology to streamline the buying and selling process. The business model revolves around providing a full-service experience online, including virtual home tours, which saw a significant spike in early 2020. Revenue is generated through transaction fees and commissions on sales, which are notably lower than traditional real estate agents. The company has secured significant minority investment from Lion Capital, indicating strong financial backing and growth potential.

Keywords: real estate technology, online marketplace, residential, low transaction costs, virtual tours, investment, Lion Capital, home buyers, home sellers, full-service.