Retrolux operates in the lighting industry, providing a specialized software solution designed to streamline the sales process for lighting professionals. The company's core product is a lighting sales software that helps users win more deals, lower project costs, and retain more clients by eliminating the need for time-consuming paperwork.

Retrolux serves a diverse range of clients, including lighting manufacturers, distributors, and sales representatives. The market it operates in is the lighting and electrical industry, which is continually evolving with advancements in technology and energy efficiency.

The business model of Retrolux is based on a Software as a Service (SaaS) approach, where clients subscribe to use the software on a recurring basis. This model ensures a steady stream of revenue for the company while providing continuous updates and support to its users.

Retrolux makes money through subscription fees, which are typically charged on a monthly or annual basis. This allows the company to maintain and improve its software, ensuring it meets the evolving needs of its clients.

Keywords: lighting sales software, deal success, cost reduction, client retention, SaaS, lighting industry, sales process, efficiency, technology, energy efficiency.