Reef is a lifestyle brand specializing in surf-inspired footwear and apparel for both men and women. The company operates in the fashion and outdoor markets, targeting consumers who embrace an active beach lifestyle. Reef's product line includes sandals, shoes, and clothing designed for comfort and durability, often incorporating eco-friendly materials such as recycled content and bio-based EVA derived from renewable sugar cane. The business model revolves around direct-to-consumer sales through its website and retail partnerships, generating revenue from product sales. Reef also engages in community initiatives like the Better Beach Alliance, which focuses on beach cleanups and environmental education. The company leverages brand ambassadors from the surfing community to enhance its market presence and authenticity.

Keywords: surf-inspired, footwear, apparel, eco-friendly, active lifestyle, sandals, shoes, beach culture, direct-to-consumer, environmental stewardship.