Piktochart operates in the digital design and visual communication market, providing a platform that allows users to create visually appealing infographics, presentations, and reports. The company serves a diverse range of clients including educators, marketers, business professionals, and non-profits. Piktochart's business model is subscription-based, offering various pricing tiers that cater to different user needs, from individuals to large organizations. Revenue is generated through these subscription plans, which provide access to advanced features and additional design assets. The platform is designed to be user-friendly, requiring no prior design experience, thus democratizing the creation of professional-quality visual content. Piktochart also offers a free version with limited features to attract new users and convert them into paying customers. The company emphasizes a strong cultural fit and technical competency in its hiring process, ensuring a cohesive and effective team.

Keywords: visual storytelling, infographics, presentations, reports, digital design, subscription-based, user-friendly, educators, marketers, non-profits.