Performable, now integrated into HubSpot, specializes in providing comprehensive inbound marketing and sales software solutions. The company serves a wide range of clients, from small businesses to large enterprises, operating primarily in the digital marketing and sales automation market. Performable's business model revolves around offering both free and premium plans for its suite of tools, which include marketing software to increase traffic and leads, sales software to close deals faster, and customer service software to enhance customer support. The company generates revenue through subscription fees for its premium plans and additional services such as training, consulting, and custom integrations. Performable also offers a variety of resources like blog content, research reports, and free courses to help businesses grow better.

Keywords: inbound marketing, sales software, lead generation, customer support, digital marketing, SaaS, automation, consulting services, training, integrations.