Motivate is a leading bikeshare operator that collaborates with cities and local governments across the United States to provide sustainable urban transportation solutions. The company operates in major metropolitan areas such as New York, San Francisco, and Chicago, serving tens of millions of riders each month. Motivate's business model focuses on partnerships with municipalities to create and manage bikeshare programs, generating revenue through user memberships, ride fees, and sponsorships. The company aims to reduce urban congestion and promote environmental sustainability by integrating bikeshare with public transit systems. Motivate's commitment to transportation equity is evident through its community engagement initiatives and low-income bikeshare memberships. The recent transformative agreement with Lyft further strengthens its mission to expand and improve urban transportation options.

Keywords: bikeshare, urban transportation, sustainable, partnerships, municipalities, memberships, ride fees, sponsorships, congestion reduction, transportation equity.