Michaels is a leading retailer specializing in arts, crafts, and home decor, catering to a diverse clientele ranging from hobbyists to professional artists. Operating primarily in the North American market, Michaels offers a wide array of products including craft supplies, Cricut machines, custom framing, and seasonal decorations. The business model revolves around both in-store and online sales, leveraging exclusive collections and frequent promotions to drive customer engagement and sales. Revenue is generated through the sale of these products, as well as through services like custom framing and personalized art pieces. Michaels also offers classes and events to foster a community of creativity among its customers.

Keywords: arts, crafts, home decor, custom framing, seasonal decorations, Cricut, exclusive collections, online sales, in-store sales, creative community.