Mitsu is a guided self-therapy app designed to help individuals who experience anxiety or depression develop the skills necessary to manage their mental health. The app provides users with structured lessons that they can progress through at their own pace, with support and guidance from skilled therapists. This approach aims to instill a sense of self-reliance and self-sufficiency, which can have positive effects beyond mental health.

Mitsu primarily serves adults who are seeking to improve their mental well-being but may face barriers such as stigma or lack of access to traditional therapy. The app operates in the mental health market, which has seen significant growth due to increasing awareness and acceptance of mental health issues.

The business model of Mitsu involves offering a subscription-based service where users pay a recurring fee to access the app's features and therapist support. This model provides a steady stream of revenue while allowing the company to continuously improve and expand its offerings.

Mitsu makes money through these subscriptions, and potentially through partnerships with healthcare providers and organizations that may offer the app as part of their employee wellness programs.

Keywords: guided self-therapy, mental health, anxiety, depression, self-reliance, therapist support, personalized lessons, subscription model, mental well-being, healthcare partnerships.