Classmates.com operates as a social networking platform focused on reconnecting individuals with their high school friends and classmates. The service allows users to find and connect with alumni, plan and organize reunions, and access a vast archive of yearbook photos spanning over 60 years. The platform primarily serves individuals looking to rekindle old friendships and reminisce about their high school experiences. Classmates.com operates in the social networking market, specifically targeting the niche of high school alumni. The business model is based on a freemium approach, where basic services are offered for free, while premium features such as enhanced search capabilities, access to more yearbook content, and advanced reunion planning tools are available through a subscription model. Revenue is generated through these premium subscriptions and advertising.

Keywords: social networking, high school alumni, reunions, yearbook photos, freemium model, premium subscriptions, advertising revenue, nostalgia, online community, alumni connections.