Maxymiser, a subsidiary of Oracle, specializes in advanced A/B testing and personalization solutions aimed at optimizing digital customer experiences. The company serves a diverse range of clients, including e-commerce businesses, financial institutions, and media companies, operating primarily in the digital marketing and customer experience sectors. Maxymiser's business model revolves around providing software-as-a-service (SaaS) solutions that enable businesses to test and personalize their websites and mobile apps. This helps clients increase user engagement, conversion rates, and overall customer satisfaction. Revenue is generated through subscription fees for its SaaS offerings, along with additional consulting and implementation services.

Keywords: A/B testing, personalization, digital optimization, SaaS, customer experience, e-commerce, financial institutions, media companies, user engagement, conversion rates.