Neustar, a TransUnion company, specializes in providing trusted connections and advanced analytics to enhance communication, marketing, and security for global brands. Operating in the data and analytics market, Neustar serves a diverse range of clients including retailers, insurance companies, and telecommunications providers. The company offers a suite of services such as branded call display, risk intelligence, and marketing analytics. Neustar's business model revolves around leveraging its proprietary OneID system to match and analyze data, thereby enabling clients to optimize their strategies and improve customer engagement. Revenue is generated through subscription-based services and customized solutions tailored to client needs. Neustar's key offerings include call optimization, fraud prevention, and multi-touch attribution, making it a crucial partner for businesses aiming to enhance their operational efficiency and customer interactions.

Keywords: data analytics, branded call display, risk intelligence, marketing analytics, OneID system, customer engagement, fraud prevention, multi-touch attribution, operational efficiency, telecommunications.