LuneData.io is a fintech startup that specializes in transaction data enrichment and merchant categorization. In simpler terms, it helps businesses understand their users' spending habits by classifying transactions into easy-to-understand categories and sub-categories. This provides a detailed view of each transaction, eliminating guesswork and providing insights into users' spending preferences.

The company's primary market is fintechs and digital banks that need to understand their users' spending patterns to tailor their services effectively. LuneData.io's real-time service allows these businesses to see enriched transaction data within seconds of a transaction occurring, providing immediate insights that can be used to enhance customer loyalty and trust.

LuneData.io operates on a business-to-business model, providing its services to other businesses rather than individual consumers. It makes money by charging these businesses for access to its data enrichment and categorization services. The company's plug-and-play API allows businesses to gain access to enriched data quickly and efficiently, and all transaction insights are secured with bank-grade TLS encryption technology to ensure security and privacy.

In summary, LuneData.io is a fintech startup that provides real-time transaction data enrichment and merchant categorization services to other businesses, helping them understand their users' spending habits and build customer loyalty.

Keywords: Fintech, Transaction Data Enrichment, Merchant Categorization, Real-Time Insights, Customer Loyalty, Digital Banks, Plug-and-Play API, Data Security, User Spending Habits, Business-to-Business.