Likeminds

Likeminds

LikeMinds produces recruitment referral solutions to help companies manage their employee referral programs.. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
$21—31m (Dealroom.co estimates Sep 2018.)
London England (HQ)
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DateInvestorsAmountRound
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N/A

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€63.9k

Seed
N/A

$5.2m

Seed
Total Funding$5.3m

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Likeminds is a social app designed to transform the way people make friends online by focusing on real-life connections. Unlike traditional social media platforms that emphasize accumulating followers, Likeminds encourages users to form genuine friendships through shared interests and collaborative challenges. The app allows users to explore a variety of interests, from hiking to gaming, and follow those who share similar passions. Users receive curated challenges on a daily, weekly, and seasonal basis, which help them level up their interests and earn virtual cosmetics to display on an in-app map, showcasing their activities to others.

Likeminds primarily serves individuals seeking meaningful social interactions and connections. It operates in the social networking market, targeting users who are looking to make real-life friends rather than just online acquaintances. The business model revolves around user engagement and retention, leveraging gamification elements like challenges and rewards to keep users active and invested in the platform. Likeminds generates revenue through in-app purchases of virtual cosmetics and potentially through premium subscription models offering enhanced features.

Keywords: social app, real-life friendships, shared interests, curated challenges, gamification, virtual cosmetics, user engagement, social networking, meaningful connections, in-app purchases.