Striving to help you create a healthy and beautiful life.

As a creative consumer marketing company, we go beyond the boundaries of conventional household goods and cosmetics to introduce creative products and services based on our customers' needs.

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Since becoming Korea’s first modern cosmetics maker in 1947, LG Household & Health Care has stood at the fore in household products such as toothpaste and detergents, as well as cosmetics. Thanks to generous customer support, the company has achieved steady growth. Positioned as Korea’s leading company specializing in household products and cosmetics, LG Household & Health Care helps people enjoy healthier and more comfortable lives through a number of best-selling products, including Perioe, Elastine, Say, Tech, Jayonpong and Saffron. In cosmetics, the company preserves beauty through its signature brands like OHUI, Whoo, Su:m, ISA KNOX and SooRyeHan.