Ketch.com is a tech startup that provides a software solution for businesses to manage their data in a compliant and responsible manner. It operates in the data privacy and compliance market, serving clients from various industries that need to ensure their data usage aligns with privacy regulations such as GDPR and CCPA/CPRA.

Ketch's software is designed to be user-friendly, with a drag-and-drop interface that requires minimal technical knowledge. This makes it accessible for legal and marketing teams, reducing the burden on engineering departments. The software includes pre-built templates for major privacy and AI regulations, simplifying the process of achieving compliance.

The company also offers hands-on deployment support, including Slack communication, weekly checklists, and comprehensive documentation. This high level of customer service enables clients to transition from their existing solutions to Ketch in as little as 2-4 weeks.

Ketch's business model is likely based on a software-as-a-service (SaaS) model, where clients pay a subscription fee to use the software. The company also appears to generate revenue by providing additional services such as deployment support and training.

Ketch's software not only ensures data compliance but also encourages better internal communication and relationship development across teams. It also enables businesses to use permissioned data to power customer loyalty and reward programs, and to share data with partners or advertisers responsibly.

Keywords: Data Privacy, Compliance, GDPR, CCPA/CPRA, Software-as-a-Service, User-Friendly, Deployment Support, Internal Communication, Customer Loyalty Programs, Responsible Data Sharing.