K18 Hair is a biotech-powered brand that specializes in haircare solutions designed to repair and rejuvenate damaged hair. The company serves both professional hairstylists and at-home users across 100 countries. Operating in the beauty and personal care market, K18 Hair leverages advanced biotechnology to create products that restore hair health at a molecular level. The business model includes direct-to-consumer sales through its website and a subscription service that offers regular product replenishments. Revenue is generated through product sales, subscriptions, and shipping fees. K18 Hair has gained significant traction on social media, boasting over 20 billion TikTok views and winning 25 prestigious awards. The company is highly regarded in the professional community for its innovative approach to haircare, allowing stylists to achieve better results with less damage.

Keywords: biotech, haircare, hair repair, professional stylists, at-home users, global reach, subscription service, molecular repair, social media traction, award-winning.