Jaanuu operates in the medical apparel industry, designing and selling stylish, comfortable, and functional clothing for healthcare professionals. The company's primary clients include doctors, nurses, and other medical staff who require durable and practical workwear. Jaanuu differentiates itself by integrating fashion-forward designs with high-performance fabrics, addressing both aesthetic and functional needs. The business model is direct-to-consumer, primarily through its e-commerce platform, allowing for competitive pricing and direct customer engagement. Revenue is generated through the sale of medical scrubs, lab coats, and other related accessories. The company also engages in charitable initiatives, supporting various health-related causes and fostering a community of healthcare professionals through social media and other platforms.

Keywords: medical apparel, healthcare professionals, stylish scrubs, functional clothing, direct-to-consumer, e-commerce, high-performance fabrics, charitable initiatives, community engagement, fashion-forward designs.