Itsbyu.com operates in the floral industry, offering DIY flower arrangement kits that allow customers to create their own floral designs at home. The company targets individuals who enjoy crafting and decorating their living spaces with fresh flowers. Itsbyu.com serves a niche market of eco-conscious consumers who value sustainability and fair trade practices. The business model is subscription-based, with customers opting for monthly or bi-monthly deliveries of fresh, in-season flowers sourced from fair trade farms. Revenue is generated through one-time kit purchases and recurring subscription fees. The company differentiates itself by providing step-by-step guides and videos to help customers create professional-looking arrangements, promoting a relaxing and enjoyable experience. Itsbyu.com also emphasizes reducing flower waste by sending only in-season blooms.

Keywords: DIY kits, flower arrangements, subscriptions, fair trade, eco-friendly, fresh blooms, step-by-step guides, in-season flowers, sustainable, relaxing ritual.