istyle Inc., founded in 1999, operates a unique business model that integrates media, online retail, and physical stores to serve the cosmetics industry. The company has developed a comprehensive database over the past two decades, aggregating big data on cosmetics sold in Japan. This database includes user profiles, purchase data, review data, and sales data from both online and physical stores. istyle's core product, cosme, has evolved into a universal marketing platform that provides valuable insights into consumer behavior for the cosmetics market. The company serves a diverse range of clients, including cosmetics manufacturers, retailers, and consumers. istyle operates primarily in the Japanese market but has ambitions for global expansion. The business model is based on leveraging its extensive database to offer targeted marketing solutions, product recommendations, and consumer insights. Revenue is generated through advertising, e-commerce sales, and data analytics services.

Keywords: cosmetics, big data, marketing platform, online retail, physical stores, consumer insights, Japan, e-commerce, advertising, data analytics.