HookLogic, now part of Criteo, specializes in performance marketing solutions that drive sales and conversions for e-commerce and retail brands. Operating in the digital advertising market, HookLogic serves clients ranging from small online retailers to large multinational e-commerce platforms. The business model is based on a pay-per-click (PPC) system, where advertisers pay for each click on their ads, ensuring cost-effective and measurable marketing campaigns. Revenue is generated through these PPC fees, making it a scalable and profitable model. HookLogic's platform integrates seamlessly with retailers' websites, providing targeted advertising placements that enhance product visibility and drive consumer engagement. The company leverages data analytics to optimize ad performance and deliver high ROI for its clients.

Keywords: performance marketing, e-commerce, retail brands, digital advertising, pay-per-click, targeted advertising, product visibility, consumer engagement, data analytics, high ROI.