The Honest Company
Financials
Estimates*
| USD | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| Revenues | 301m | 319m | 314m | 344m | 369m | 387m | 407m |
| % growth | 28 % | 6 % | (2 %) | 10 % | 7 % | 5 % | 5 % |
| EBITDA | (8.7m) | (32.7m) | (47.0m) | (33.9m) | 17.0m | 21.4m | 35.4m |
| % EBITDA margin | (3 %) | (10 %) | (15 %) | (10 %) | 5 % | 6 % | 9 % |
| Profit | (14.5m) | (38.7m) | (49.0m) | (39.2m) | (8.8m) | (2.5m) | 3.0m |
| % profit margin | (5 %) | (12 %) | (16 %) | (11 %) | (2 %) | (1 %) | 1 % |
| EV / revenue | - | 2.0x | 0.8x | 0.8x | 1.2x | 1.0x | 0.9x |
| EV / EBITDA | - | -19.7x | -5.6x | -8.3x | 25.1x | 18.9x | 10.8x |
| R&D budget | 5.7m | 7.7m | 7.0m | 6.2m | - | - | - |
| R&D % of revenue | 2 % | 2 % | 2 % | 2 % | - | - | - |
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
$6.0m | Early VC | ||
$27.0m | Series A | ||
$25.0m | Series B | ||
$70.0m | Series C | ||
$100m Valuation: $1.7b | Series D | ||
* | $75.0m Valuation: $500m | Series E | |
$200m | Growth Equity VC | ||
| N/A | $413m Valuation: $1.5b 4.8x EV/LTM Revenues -166.9x EV/LTM EBITDA | IPO | |
| Total Funding | €457m | ||
Related Content
Recent News about The Honest Company
EditThe Honest Company, accessible at honest.com, is a consumer goods company that specializes in providing innovative and eco-friendly products across several categories, including beauty, baby, and cleaning products. The company targets health-conscious consumers who prioritize sustainability and ethical practices in their purchasing decisions. Honest operates primarily in the consumer goods market, with a strong focus on transparency, social justice, and human rights.
The business model of The Honest Company revolves around direct-to-consumer sales through its website, offering a range of products that are dermatologist-approved and designed with clean, safe ingredients. The company also provides subscription services, such as the Diapers & Wipes Bundle, which allows customers to save 20% on regular shipments. This subscription model ensures a steady stream of recurring revenue.
The Honest Company makes money by selling its products directly to consumers via its online platform. It also leverages subscription services to create a reliable income stream. Additionally, the company offers free shipping on orders over $50 within the U.S., which encourages larger purchases.
In summary, The Honest Company is committed to delivering high-quality, sustainable products while maintaining ethical practices throughout its supply chain. The company’s dedication to transparency and social responsibility sets it apart in the competitive consumer goods market.
Keywords: eco-friendly, beauty products, baby products, cleaning products, subscription service, sustainability, transparency, ethical practices, direct-to-consumer, dermatologist-approved.