Healthy Skoop operates in the health and wellness market, focusing on plant-based nutrition products. The company offers a range of organic protein powders, breakfast proteins with probiotics and vitamins, and daily greens with adaptogens. These products are designed to support a healthier lifestyle by providing clean, high-quality ingredients that are easy to incorporate into daily routines. Healthy Skoop primarily serves health-conscious consumers looking for convenient and nutritious options to enhance their well-being. The business model is direct-to-consumer, with products available for purchase on their website. Revenue is generated through the sale of these nutritional products, often promoted with special offers and discounts. The company was co-founded by Dr. James Rouse, a naturopathic doctor and wellness expert, who aims to make functional plant-based nutrition accessible to everyone.

Keywords: plant-based, nutrition, organic protein, probiotics, adaptogens, wellness, health-conscious, direct-to-consumer, functional nutrition, Dr. James Rouse