HapYak operates in the interactive video technology market, providing a SaaS platform that enables enterprises to create engaging and interactive video experiences. The platform is designed to transform passive video viewing into an active and engaging experience by incorporating features such as hotspots, links, overlays, chapters, and calls to action. HapYak serves a diverse range of clients, including companies in regulated industries, by integrating videos into business processes with access, control, and approval workflows. The business model is subscription-based, offering various tiers of service depending on the client's needs. Revenue is generated through these subscriptions as well as additional services such as advanced analytics and customization options. The platform also supports e-commerce functionalities, allowing for in-video purchases. HapYak's global presence ensures compliance with industry standards and regulations, making it a reliable choice for enterprises worldwide.

Keywords: interactive video, SaaS, audience engagement, analytics, e-commerce, customization, enterprise workflows, regulated industries, global compliance, video integration.