Haptik.ai is a leading provider of AI-powered virtual assistants designed to enhance customer engagement, increase conversions, and deliver exceptional support. Operating in the enterprise market, Haptik serves clients across various sectors including retail, e-commerce, financial services, mortgage, and telecom. The company’s core product is its Enterprise CX Platform, which integrates advanced natural language understanding (NLU), intelligent analytics, and omnichannel capabilities to create seamless customer experiences. Haptik’s business model revolves around offering subscription-based services to enterprises, enabling them to automate customer interactions and reduce support wait times significantly. The company generates revenue through these subscriptions and additional service fees for custom integrations and advanced features. Haptik’s solutions are GDPR-ready and have been proven to handle up to 70% of query flow, leading to high customer satisfaction rates. Key features include conversational commerce, lead generation, customer care, and integrations with popular platforms like WhatsApp, Google Business Messages, and Facebook Chatbot.

Keywords: AI-powered, virtual assistants, customer engagement, conversions, support, enterprise, NLU, omnichannel, automation, analytics.