Habi.co is a tech-driven real estate platform based in Colombia that simplifies the process of buying and selling residential properties. The startup primarily serves homeowners looking to sell their properties and potential buyers seeking to purchase homes. It operates in the real estate market, with a focus on the Colombian cities of Bogotá and Soacha.

Habi.co's business model is centered around its proprietary technology that uses data analytics to determine the real market value of a property. Homeowners can request an offer for their property directly on the website. If the property meets Habi.co's criteria, an initial offer is made and a visit is scheduled. If the offer is accepted, an agreement is signed and an advance payment is made to the homeowner. The property is then handed over and the remaining payment is disbursed.

In addition to buying and selling properties, Habi.co also offers additional services such as property valuation (Habimetro), real estate brokerage partnerships, and home loans (Habi Credit). The company generates revenue through the sale of properties it acquires and from the additional services it offers.

In summary, Habi.co is a tech-enabled real estate platform that uses data analytics to streamline the buying and selling process for homeowners and buyers in Colombia. It also offers additional services such as property valuation and home loans.

Keywords: Real Estate, Technology, Data Analytics, Home Buying, Home Selling, Property Valuation, Home Loans, Real Estate Brokerage, Colombia, Residential Properties.