Growers.ag operates in the agricultural technology sector, providing precision agriculture software designed to enhance decision-making and profitability for farmers and ag retailers. The company's core product unifies field boundaries, historical yields, crop plans, preferred products, and yield goals into a single, viewable dashboard. This allows users to run unlimited 'what if' scenarios to assess the impact of their decisions before implementing them. Growers.ag serves farmers and agricultural retailers who seek to optimize their operations through data-driven insights. The business model is primarily subscription-based, offering tools that help clients make better recommendations and adjustments in real-time, thereby driving success on their farms. Revenue is generated through software subscriptions and possibly additional services like data analytics and consulting. The market for precision agriculture is growing as more stakeholders in the farming industry recognize the value of data in improving yields and sustainability.

Keywords: precision agriculture, farming software, data analytics, crop planning, yield optimization, ag retailers, decision-making tools, sustainable farming, unified dashboard, subscription-based.