GOQii operates in the health and wellness industry, offering a unique combination of health coaching and smart fitness tracking through an integrated mobile app. The company serves individuals looking to improve their health and lifestyle, providing personalized coaching from experts, doctors, and nutritionists. GOQii's business model includes selling fitness trackers and subscriptions to its coaching services. Revenue is generated from device sales, subscription fees, and partnerships with diagnostic labs and insurance companies. The app features live video coaching on topics like yoga, nutrition, and emotional health, and allows users to access diagnostic test results directly. GOQii also offers specialized programs for managing chronic conditions like diabetes and provides outcome-based health insurance plans that reward users for healthy behaviors.

Keywords: health coaching, fitness tracker, mobile app, personalized coaching, live video sessions, diagnostic tests, diabetes management, health insurance, wellness, lifestyle improvement.