Gengo operates in the translation and localization industry, providing API-driven translation services that cater to businesses with high-volume content needs. The company's core product is its API, which allows clients to queue, process, and pass content to human translators efficiently. Gengo serves a diverse range of clients, including app developers, e-commerce platforms, and global enterprises, who require accurate and timely translations to reach multilingual audiences. The company operates in the global market, leveraging the increasing demand for localized content in over 40 languages. Gengo's business model is based on a pay-per-translation system, where clients are charged based on the volume and complexity of the content translated. This model ensures a steady revenue stream while providing flexibility for clients to scale their translation needs. Gengo's acquisition by Lionbridge has further strengthened its market position, allowing it to expand its service offerings and reach. The company makes money by charging clients for each translation job, with prices varying based on language pairs and content complexity.

Keywords: API-driven, translation, localization, high-volume content, multilingual, app localization, global market, pay-per-translation, Lionbridge, human translators.