Fortunafi operates at the intersection of traditional finance (TradFi) and decentralized finance (DeFi), providing a suite of financial services tailored for institutional investors, legacy financial institutions, and Decentralized Autonomous Organizations (DAOs). The company offers access to Real World Assets (RWA) and DeFi structured yield products through various channels including API, on-chain, or over-the-counter (OTC) transactions. Fortunafi's services include governance, treasury management, and underwriting advisory, enabling clients to manage their assets efficiently and diversify their portfolios into emerging crypto products. The business model revolves around providing debt capital to technology startups and financial institutions, facilitating on-chain lending, and promoting the growth of the DeFi and stablecoin ecosystems. Fortunafi generates revenue through structured yield products and advisory services, ensuring a steady income stream while helping clients lower their risk and access fair capital. The company stands out by focusing on the quality of assets rather than traditional creditworthiness, thus opening up new liquidity avenues for emerging and growth-stage companies.

Keywords: DeFi, RWA, structured yield, debt capital, treasury management, institutional investors, DAOs, on-chain lending, stablecoin ecosystems, liquidity.