Fnatic is a global esports entertainment brand that has been operating since 2004. The company is well-known for its competitive gaming teams and its extensive line of branded apparel and gaming gear. Fnatic primarily serves esports enthusiasts, gamers, and fans of competitive gaming. The company operates in the esports market, which includes professional gaming competitions, streaming, and related merchandise.

Fnatic's business model revolves around multiple revenue streams. Firstly, they generate income through their professional esports teams, which participate in various gaming tournaments and leagues. These teams attract sponsorships and partnerships from major brands, providing a significant source of revenue. Secondly, Fnatic has a robust e-commerce platform where they sell a wide range of branded merchandise, including apparel, gaming peripherals like headsets and keyboards, and other accessories. This merchandise is targeted at their fanbase and the broader gaming community.

The company makes money through direct sales of these products on their website, fnatic.com. They offer various items such as the REACT Esports Performance Gaming Headset, STREAK65 Ultra Compact Esports Keyboard, and a variety of apparel including jerseys, jackets, and hoodies. Additionally, Fnatic provides free shipping on orders over a certain amount and offers a two-year warranty on all gear products, enhancing customer satisfaction and loyalty.

In summary, Fnatic is a multifaceted company that leverages its strong brand presence in the esports industry to drive sales of both digital and physical products. Their primary clients are gamers and esports fans who are looking for high-quality gaming gear and apparel.

Keywords: esports, gaming, apparel, merchandise, peripherals, professional teams, sponsorships, e-commerce, branded products, competitive gaming.